Indian consumer durables market is broadly segregated into urban and rural markets and is attracting marketers from across the world. The sector comprises of a huge middle class, relatively large affluent class and a small economically disadvantaged class. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India’s consumer market would be primarily driven by a favorable population composition and increasing disposable income.

Consumer durables can be broadly categorized into the following 3 heads:

White Goods: White goods mainly include air conditioners, refrigerators, washing machines, audio equipment’s and speakers.

Brown Goods: This kind of consumer durables mostly include kitchen appliances like chimneys, electric fans, grinders, iron, microwave ovens, mixers and varied other cooking ranges.

Consumer Electronics: Some of the mostly used consumer electronic goods are DVD players, MP3 players, mobile telephones, telephones, VCD players etc.

P.S International HR consultants serve the manpower requirement from Executive level to top management in Operations, Maintenance, Finance, Sales and Marketing. Human resources, Projects, account and finance, customer care, business development, etc. for Consumer Durable sector.