Type of Job
3 - 5 LPA
February 17, 2023 at 5:15:00 AM
3 - 5 Years
Brand Management and developing marketing strategies to build them.
Responsible for new product launching in different areas (PAN India).
Planning and Designing promotional materials/tools to support the Sales/marketing objectives with cost-effectiveness.
Develop strategy and appropriate media plans to periodically review the success of the inputs.
Joint work with the Tele Sales Team to develop the territories and to understand the market dynamics and demand, identifying market opportunities for brand building.
Handling various Distribution Channels like Franchisee/Distributors, etc. for product penetration in various States, cities, and districts level.
Create, Promote, and monitor Campaigns for Sales promotion.
Train, motivate, and guide the Tele Sales Team to ensure the continuous growth of the brand.
Coordinate with the Tele Sales Team, Packing & amp; Distribution Team for allocation of products and fast moving.
Key duties and Responsibilities :
Market analysis :
Define market working with market intelligence, provide market context (size, shape, growth, segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this.
Pipeline buyer analysis document customer attraction to product, as well as the barriers to buy.
Identify competitive and alternative offerings in the market.
Document their strengths and weaknesses.
Make recommendations for strategies to sustain our market position to the Product & Market Lead.
Recommend (innovative) strategies for winning or maintaining our position against the competition.
Resources and competencies List of capabilities and USPs (by product, service or area).
Win/loss analysis Understand why the current evaluators of the product did or did not buy, and understand the steps they took in the buying process.
Strategic Planning :
Product strategy Lead on the creation of the recommended product strategy and Roadmap for the allocated product line.
Pricing and packaging Contribute towards establishing pricing models, schedules, guidelines, and procedures.
Business model and plan Lead on the recommendations for appropriate business model and financial targets. Product and Market Lead, SMG and Executive communicate outcomes internally.
Product planning requirements and scenarios Create epic level outcomes based on customer need and market definition.
Stakeholder communications Managing Boards, advisory groups, sector representation, and internal stakeholders, etc.
Go to market :
Product positioning Describe the product by its ability to solve market problems.
Create internal positioning documents to be used to develop external messages, focused on each key buyer or persona. Articulation of agreed targets.
Sales enablement :
Channel and sales training Design and deliver training programs to help the sales channels focus on how to sell the product, not how to use it.
Produce briefing packs for sales teams, containing product USPs, elevator pitch etc.
Product evaluation :-
Performance analysis monitor product performance (web stats, usage, financials etc.),
Product lifecycle evaluation (inc. profitability).
Our Client is Pharmaceutical Manufacturers of India, represents the country’s leading innovative biopharmaceutical research companies.