Duties :

• Brand Management and developing marketing strategies to build them.

• Responsible for new product launching in different areas (PAN India).

• Planning and Designing promotional materials/tools to support the Sales/marketing objectives with cost-effectiveness.

• Develop strategy and appropriate media plans to periodically review the success of the inputs.

• Joint work with the Tele Sales Team to develop the territories and to understand the market dynamics and demand, identifying market opportunities for brand building.

• Handling various Distribution Channels like Franchisee/Distributors, etc. for product penetration in various States, cities, and districts level.

• Create, Promote, and monitor Campaigns for Sales promotion.

• Train, motivate, and guide the Tele Sales Team to ensure the continuous growth of the brand.

• Coordinate with the Tele Sales Team, Packing & amp; Distribution Team for allocation of products and fast moving.

Key duties and Responsibilities :

Market analysis :

• Define market working with market intelligence, provide market context (size, shape, growth, segments, top line financials, etc.), identify opportunities within it, and make (innovative) recommendations based on this.

• Pipeline buyer analysis document customer attraction to product, as well as the barriers to buy.

• Competitor analysis.

• Identify competitive and alternative offerings in the market.

• Document their strengths and weaknesses.

• Make recommendations for strategies to sustain our market position to the Product & Market Lead.

• Recommend (innovative) strategies for winning or maintaining our position against the competition.

• Resources and competencies List of capabilities and USPs (by product, service or area).

• Win/loss analysis Understand why the current evaluators of the product did or did not buy, and understand the steps they took in the buying process.

Strategic Planning :

• Product strategy Lead on the creation of the recommended product strategy and Roadmap for the allocated product line.

• Pricing and packaging Contribute towards establishing pricing models, schedules, guidelines, and procedures.

• Business model and plan Lead on the recommendations for appropriate business model and financial targets. Product and Market Lead, SMG and Executive communicate outcomes internally.

• Product planning requirements and scenarios Create epic level outcomes based on customer need and market definition.

• Stakeholder communications Managing Boards, advisory groups, sector representation, and internal stakeholders, etc.

Go to market :

• Product positioning Describe the product by its ability to solve market problems.

• Create internal positioning documents to be used to develop external messages, focused on each key buyer or persona. Articulation of agreed targets.

Sales enablement :

• Channel and sales training Design and deliver training programs to help the sales channels focus on how to sell the product, not how to use it.

• Produce briefing packs for sales teams, containing product USPs, elevator pitch etc.

Product evaluation :-

• Performance analysis monitor product performance (web stats, usage, financials etc.),

• Product lifecycle evaluation (inc. profitability).